Copywriting samples

I craft copy for social media that is delightful and true to the Disney brand voice while also clearly delivering the intended message or call to action, such as:

• Encouraging moviegoers to see the latest film
• Advertising a new consumer product
• Driving ad revenue by linking to owned and operated websites

In order to keep followers engaged with the Disney brand on social media, I would write non-promotional posts to avoid a feed of only marketing material. (See the 101 Dalmatians example below.)

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Below are a few favorite pieces I've written.